MUFG
Core Sponsor
MUFG at a glance
At MUFG, we strive to continuously take on challenges and transform ourselves to remain “Committed to empowering a brighter future,” for our customers and partners, local communities and society, future generations, and members of MUFG. It is built on over 360 years of experience and delivered through a global network spanning more than 50 countries & regions.
MUFG Way
MUFG Way serves as the basic policy in conducting our business activities, and provides guidelines for all group activities.
MUFG Way also is the foundation for management decisions, including the formulation of management strategies and management plans, and serves as the core value for all employees.
Brand Personality
At MUFG, we strive to continuously take on challenges and transform ourselves to remain “Committed to empowering a brighter future,” for our customers and partners, local communities and society, future generations, and members of MUFG.
The MUFG brand is made up of three personalities, each with its own story.
Through cohesive communications, we hope to increase recognition of who we are, what we have achieved and what we aspire to be, across all touchpoints.
Thoughtful and flexible We at MUFG are always thinking about what is best for our customers. This means putting ourselves in their shoes and getting to know them on a deeper level.
We strive to provide value that exceeds customer expectations by leveraging the diversity of our members. This helps us build long-term relationships with customers.
Reliability founded on intelligence and conviction We at MUFG take environmental and social issues seriously and are committed to finding solutions to them.
We will continue to build upon the knowledge accumulated over our history as one of the world’s leading global financial groups from Japan to build a sustainable society.
Determination to seize the future and act on it We want to broaden our perspectives when envisioning the future. To nurture the courage and excitement to effect change.
We at MUFG remain committed to paving the way toward a brighter future. This is achieved by our ongoing determination to provide world-class financial services globally.
